To celebrate Call of Duty: Modern Warfare 3’s launch next month (and world-class moustaches everywhere), Activision is partnering with Australian charity Movember.
Movember is an Aussie charity founded in 1999 to help promote men’s health issues such as prostate cancer and depression. Every year, men take sponsorship to grow, from scratch, the most delectible moustache they can muster over the month of November to raise money for these causes.
Any readers keen to get on board this fantastic cause on behalf of MCV should email me at email@example.com with their name and details. Activision are willing to put an extra AUD$1000 on top of whichever Australian videgoame site raises the most money with their furious mo’s.
Activision will also be driving people to sign up for Movember via in-store marketing (through an exclusive deal with Harvey Norman) and on-the-box stickering to help spread the word about this worthy cause.
Jeff Wong, marketing director at Activision, told MCV: “The work the team at Movember do to raise vital awareness for men’s health is incredibly important, especially to a large audience of male gamers, so this is a great way for us here at Activision Australia to assist and give back to the local community in a meaningful way.”
Call of Duty: Modern Warfare 3 is available 8th November on PS3, 360, PC and DS, and on 17th November for Wii.
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