Announced today, Alienware has joined hands with local esports team ORDER, in an exclusive major partnership.
Alienware will become the driving force behind the popular esports team as their major partner, providing ORDERS’ League of Legends and CS:GO teams with a suite of Alienware Auroras, monitors, and m15 gaming laptops.
“Australia’s esports scene is well established and has incredible potential,” said Ben Jackson, General Manager Consumer and Small Business, Dell ANZ. “We’re incredibly proud to continue Alienware’s long history of supporting esports and we are excited to be partnering with ORDER not only because they are an outstanding team with impressive runs on the board already in their first year – they also have a vision for the team and their business that complements our own.”
Alienware are showing their support for the Australian esports industry in a big way through this major partnership,
Jackson added, “We are whole-heartedly committed to the Australian esports industry and gaming community pushing forward both in national and international competition. We are fostering and nurturing new talent and cultivating an environment for all gamers”
ORDER has become one of Australia’s reigning champions amongst local tournaments, taking home win after win during the Gfinity elite series’, and qualifying for tournaments overseas. All the while being a comparatively young team, this partnership comes at the most opportune moment for both parties.
“ORDER is thrilled to have Alienware join us as a major partner in 2019 to support our teams,” said ORDER CEO, Chris Derrick; “Last year, we have established ourselves as being highly competitive in the Australian esports scene, winning the club championship of Gfinity series 1 and series 2, won our first international tournament and established ourselves as a destination club for esports players.
“High performance and professionalism is core to the ORDER team and we’re excited to have Alienware powering our League of Legends and CS:GO teams with their powerful gaming machines.”