The longest Prime Day ever will launch globally on July 25th, with deals from the U.S. site available to Prime members in Australia.
Local deals will populate the store across July 15 -16, including deals from the U.S. available with free expedited delivery, and no minimum order price on Prime eligible products.
Research conducted by The Harris Poll on Amazon’s behalf surveyed over 1,000 Australian adults to find ‘nearly 3 in 5 Australian adults (58%) wait for deal events to stock up on household staples instead of buying them right when they need them.’
Additionally, ‘almost 4 in 5 Australian adults (78%) are likely to wait for a big purchase to be discounted before buying it, with this trend being more pronounced amongst women than men (81% vs. 74%).’
Rocco Braeuniger, Country Manager for Amazon in Australia, commented, “We all love a bargain, and last year’s Prime Day confirmed this, being our biggest day since the launch of amazon.com.au.
Braeuniger continued, “We are excited to announce that this year will be even bigger, with Prime members Down Under not only being the first in the world to have access to Prime Day but also having the longest Prime Day event worldwide, with an extra 17 hours of U.S. deals through the Global Store following the end of the 48 hours of local deals.”
Joseph Mizikovsky, CEO of Astivita adding, “Prime Day last year was our biggest single day of online sales ever and it was mainly down to one product, a monitor. We are excited to be taking part again this year and we will be discounting that same product at an even lower price, alongside a number of bathroom products.
Mizikovsky continued, ‘We hope that customers will snap up the chance to shop our products at brilliant discounts making this Prime Day even bigger than last year for us.”