The Australian gaming industry continues to grow, with consumer spending breaking the $4 billion mark, hitting AUD$4.029 billion in the 2018 calendar year, an increase of %25 from the previous year’s sales.
Australians’ ongoing love affair with video games is underscored by data released today by the Interactive Games and Entertainment Association (IGEA), showing total physical retail sales generated AUD$1.179 billion and overall digital sales showing an increase of %39, totaling AUD$2.851 billion last year. Key highlights include:
- The in-game digital purchase segment grew a staggering %190 year-on-year, while digital full game revenue was also up by %20 on 2017 sales
- Within overall digital sales, mobile is still one of the largest categories, posting %11 revenue growth
- Physical retail sales reached $1.179 billion, a slight increase of %0.2
- Retail sales were bolstered by console accessories sales, up by %19
“The excitement for video games is continuing to grow, with phenomenal consumer sales in 2018,” said Ron Curry, CEO of IGEA. “Australia continues to experience video games sales growth, in line with trends similarly experienced by other countries, including the USA and the UK.
“In the coming months we will be releasing our biennial Digital Australia 2020 report, ‘The Power of Games’ which will shine a spotlight on who plays games, why they play them, as well as offering insights into the use of games beyond pure entertainment.”
Research from Telsyte also displayed an upswing in total digital sales growth of %39 to $2.851 billion, with the $3 billion mark thair for 2019’s taking.
The biggest sales increase was experienced by in-game digital extras, growing an incredible %190. Full digital download game revenue increased by %20 on last year, while subscription revenue continued along its growth trajectory, up %31 in 2018.
Foad Fadaghi, Telsyte Managing Director commented on the figures “Digital sales continue to impress with strong double-digit growth across downloads, mobile and subscriptions. The standout was the digital in-game extras market which grew by almost 200 per cent, driven by Fortnite, which continues to be a social phenomenon”.
Market data from The NPD Group backs the reported digital growth, indicating solid and continued interest in traditional retail, with physical boxed retail sales posting a modest increase. This growth was driven primarily by the increase in console accessories sales and the Nintendo Switch, which gave a solid second-year performance.
“Sales of physical video games continue to look strong. We saw a number of physical software titles break fastest-selling records, with standout launches from games such as Red Dead Redemption 2, God of War, Marvel’s Spider-Man, Call of Duty Black Ops 4, and Far Cry 5, to name a few,” said Aidan Sakiris of The NPD Group. “We are now six years into this generation of consoles and hardware performance is looking strong with the various offerings available, especially when compared to the previous generation. Console Accessories have also seen the best performing year in Australian NPD tracking history, which continues to play an important role in the Australian video game market growth.”
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