Bluemouth is pushing many of its product range out to Asian regions, specifically South East Asia, Taiwan and Hong Kong.
The deal is set to include the ASTRO brand and MOGA mobile game system from PowerA Bluemouth represents, and will see Bluemouth partnering with Ingram Micro Asia Limited – based in Singapore and Ingram Micro (China) Limited, based in Hong Kong.
David Provan, MD of Bluemouth Interactive, said:
We are incredibly excited to expand our regional distribution footprint and bring our partner’s products to markets of such global significance.
We beleive that our strategic mix of premium licensed and technically innovative product, which will ultimately include next-gen accessories, make for a compelling consumer range in Asia.
The market strength of Ingram Micro speaks volumes for our future direction. Bluemouth’s experienced regional team will drive the same level of excellence in service, reach and reliability that has yielded our Australian business a preferred partner status with leading retailers since my wife Sally and I founded the business over 10 years ago.
The evolution of our business model delivers a genuine sales and marketing focused distribution solution for Asia Pacific. Bluemouth Interactive is readily adaptable and well positioned for growth.