During the height of Melbourne International Games Week, A panel at PAX Aus saw high-profile streamers and their fans come together, and join the discussion with global fundraising giant JustGiving, to talk about “gaming for good”, a phenomenon that saw gamers raise $30 million for charity last year.
A recent example of an Australian content creator making their mark can be seen in Josh Endres, a member of the gaming group UnrealAussies, who recently used the JustGiving platform to raise thousands during a live stream event.
“We were able to raise $5,320 for BeyondBlue during our 10-hour streaming marathon on the Gold Coast in July,” said Endres.
Beck Arthur from JustGiving spoke of how overseas communities have seen huge success by integrating live streams to fundraise, and now, the trend is taking hold down under.
“New technology is making it easier than ever for gamers to tap into their online community to raise money for charity,” Ms Arthur said.
“In the past, gamers who received donations had to pass the money along to charities themselves but now, thanks to JustGiving’s partnership with streaming service Twitch, viewers can click a button on a gamer’s channel, and donations go directly to their chosen cause.” Continued Ms Arthur.
Ms Arthur continued on to discuss the latent potential for charities to cash in by connecting with gamers.
“Around 666 million people watched fan-made video content last year and many are willing to support causes close to them and to the people, they enjoy watching online,” she said.
Head to www.justgiving.com/ to learn more about levelling up your stream, and getting involved with charities across the globe.