Stealth Gaming Headsets first entered the UK market in early 2015. Since then, the brand has rapidly grown, gaining listings with key retails and online customers. Consequently, 2017 turned out to be nothing short of phenomenal in terms of market performance in our brand’s home territory. 2017 achievements include:
- Number 2 gaming headset under the XBOX ONE format (Unit sales)
- Number 2 Gaming headset company across all platforms (unit Sales) ahead of SONY and Microsoft. (NB this includes sales of our 4Gamers Officially Licensed Gaming headset range)
- 2 of the Top 10 gaming headsets across all platforms (Unit Sales)
*Taken from GFK’s Gaming accessory 2017 Yearly figures.
Amazingly, our STEALTH UK market performance last year was achieved by only three XBOX ONE headsets. SX-01 and SX-02 were in place from January 2017 but the SX-PRO only launched into the market last July.
The primary objective for 2018 is to ensure STEALTH’s rapid rise in market share in the UK, Europe and The Middle East continues and that we can look to replicate this success in Australia and New Zealand moving through the coming year.
With plans to strengthen our SX-Series XBOX ONE line up early this year, the focus is set on launching our complete XP-Series multi format headsets. By May 2018, the total STEALTH branded headsets available to retail will be 12 different models under three collections. In addition to this, is our Officially Licensed PS4 line up with our dedicated brand 4Gamers, offering a seriously powerful gaming headset option for all consumers within the ANZ market.
The multi format XP-Series will be a very important introduction to the market for the STEALTH brand. Five models in total ranging from the Black Widow chat headset through to the Hornet stereo gaming headset and up to the top of the range Nighthawk, wireless stereo headset. The XP Series claims its style and performance from the world’s most advanced STEALTH Fighter Jets and consequently the headset models have been named after them.
The new XP Camo Series offers three individually powerful gaming headsets with unique camouflage designs inspired by important vehicles used in battle over the last century. Versatility and communication are key elements to succeeding in war – The Cruiser, The Warrior and The Conqueror (pictured above) deliver crisp audio, clear communications and can be used on a number of consoles and PC. Finished off in a Premium Soft Touch coating, these headsets feel every bit as good as they look and more importantly sound even better. The XP Camo-series also has huge potential for bundling opportunities with key FPS titles leading up to this upcoming peak season.
The STEALTH Nintendo Switch range continues to grow in popularity, as the Joy-Con Racing Wheel (double pack) claims top selling 3rd Party Wheel housing for Nintendo Switch in the UK market 2017. With new and innovative products set to be released in Q3, check out the website for the latest news on the full STEALTH range of video game accessory products or contact Paul Carrington on PCarrington@abtech.co.uk