Late last week, Gfinity revealed that Dare Iced Coffee had joined as a series major partner for the 2018 Gfinity Elite Series Australia.
Dare Iced Coffee will be supplying iced coffee to players across the Rocket League, CS:GO and Streetfighter V matches within both seasons of the Gfinity Elite Series Australia in 2018.
The Dare Iced Coffee “Drink it Through” campaign will be integrated across the 42-live broadcast events in the Series.
Dominic Remond, CEO of Gfinity Esports Australia, said of the announcement, “We are extremely pleased to have Dare Iced Coffee join the inaugural Gfinity Elite Series Australia, as Series Major Partner across all three of our game titles in 2018. We are excited by the content integration and promotion opportunities that we can deliver to the vast online audience. This is great news, following on from our sponsorship announcements earlier in the year, including Dell as Presenting Partner for the Series.
“The Gfinity Elite Series Australia will broaden the audience of esports fans in Australia, as well as creating new heights for esports entertainment, and I’m delighted that Dare Iced Coffee has identified this partnership as the best way to promote their market-leading brand with the highly sought-after esports audience.”
Darryn Wallace, Director of Marketing & Innovation at Lion Dairy & Drinks, agreed, adding, “We are really excited about this opportunity and see it as a way to reach a highly relevant and engaged audience in a way that is entirely aligned to the brand proposition,” he said.
“We think that “Drinking it through” with the real coffee kick of Dare Iced Coffee will help players be on top of their game.”