Each year, millions call on one Swedish manufacturing giant to help outfit their home, be it a humble pencil cup, or a full kitchen renovation, IKEA has it all. Except… it doesn’t.
There are over 2.5 billion gamers worldwide (according to a 2016 study, NewZoo, ICO Partners), that’s one-third of the human population; yet IKEA has not launched a single product tailored to the group.
At a recent IKEA showcase at the Sydney Contemporary Art Museum, Markus Engman, Head of Design at IKEA said sorry, apologising that gaming hadn’t yet been a focus for the company, and that they’re working towards making it right.
To kick start a potential gaming range, IKEA introduced a piece of their latest range at the event, a prototype chair which at first glance featured a mesh like cushion. Upon closer inspection, the cushion appeared to be made up of a lattice of improbably woven silicon like material, it had been 3D printed.
Given it makes it to launch, the chair would become one of IKEA’s only bespoke products, a made-to-order chair that is created based on an individuals dimensions and chosen firmness.
How this news will manifest is yet to be seen or heard, though IKEA has a robust and indisputably proud product range, giving me confidence that they will approach the industry with as much respect as any other, releasing a lineup of new and adapted product ranges that look to solve the modern gamers home woes.
To learn more about IKEA’s Democratic Design philosophy, check out the IKEA blog post.