Evil Within 2

Democratic Design; IKEA x Gaming

Democratic Design; IKEA x Gaming

Each year, millions call on one Swedish manufacturing giant to help outfit their home, be it a humble pencil cup, or a full kitchen renovation, IKEA has it all. Except… it doesn’t.

There are over 2.5 billion gamers worldwide (according to a 2016 study, NewZoo, ICO Partners), that’s one-third of the human population; yet IKEA has not launched a single product tailored to the group.

At a recent IKEA showcase at the Sydney Contemporary Art Museum, Markus Engman, Head of Design at IKEA said sorry, apologising that gaming hadn’t yet been a focus for the company, and that they’re working towards making it right.

To kick start a potential gaming range, IKEA introduced a piece of their latest range at the event, a prototype chair which at first glance featured a mesh like cushion. Upon closer inspection, the cushion appeared to be made up of a lattice of improbably woven silicon like material, it had been 3D printed.

Given it makes it to launch, the chair would become one of IKEA’s only bespoke products, a made-to-order chair that is created based on an individuals dimensions and chosen firmness.

How this news will manifest is yet to be seen or heard, though IKEA has a robust and indisputably proud product range, giving me confidence that they will approach the industry with as much respect as any other, releasing a lineup of new and adapted product ranges that look to solve the modern gamers home woes.

To learn more about IKEA’s Democratic Design philosophy, check out the IKEA blog post.

Evil Within 2