Boutique Australian marketing and PR agency Double Jump Communications has secured a major influencer engagement project with technology company AMD.
Double Jump has yet to reveal the details surrounding the partnership, though gleaning from the announcement we can expect local content creators and streamers to be a key part of AMD’s future marketing strategy.
“We’re excited to work with one of the leaders in the graphics and visualisation industry,” said Double Jump Managing Director Chris Wright. “AMD have a really exciting range of products and we are delighted to have been chosen to build their first major influencer program in the Australasian market.”
“Double Jump’s expertise in the games space made them an obvious choice for us when looking for our local agency partner” said AMD ANZ Channel Sales Manager Michael Briggs. “We look forward to working with them to build the AMD brand locally, leveraging their strong relationships with local creators and influencers.”
The announcement came ahead of the departure of Double Jump Communications’ Creative Director Paul Houlihan, recently revealed as the new PR manager for SONOS.