With the dust settled and the record officially doubled from last year, we take a look back at the high and low lights of the EB EXPO.
The exhibition hall, the focal point of proceedings, was a very open affair, with plenty of space to move and get around, and plenty of room for all publishers involved, although third party stands really stole the show, with Ubisoft’s bus and Just Dance 4 stage and Activision’s Skylanders castle leaping out at you.
One of the key players in the show this year was Nintendo, which confirmed its attendance only very late in the piece, and still being a notable absence from EB Live, but coming to the party with Charles Martinet and providing the all-important hands-on with the Wii U.
The in-between sections of the show provided a great way to take time out, with the street artwork and low-key pub being a welcome time-out. Street art of this kind can be a far grander affair, and could easily be expanded upon for next year, while being appreciated all the same.
The big draw cards for crowds ended up being the EB Arena Spectacular (which played it safe and delivered the same motorbike madness and pyrotechnics as last year), the Assassin’s Creed experiential gambit of having people fall from great heights Ezio/Altair/Connor-style, and the Razer booth, which blasted out tunes and had massive giveaways to the extent that there ended up being a maniacal crowd (pictured) screaming the brand’s name like it was a concert – a reaction the brand is known for.
The EB Live section itself did a good job, and as with last year provided a great way to experience the games – no lines, no pressure, a cool, big room and some massive massive screens. The whole audience went silent for the big hitters and it was great to see so many international guests take to the stage. Still, there was no matching the tiered seating arrangements of last year for pure excitement building.
Other notable tidbits of greatness were the dedication paid to the Home Grown Section, which contained the more community focused portions of the event such as eSports, cosplay tournaments and local developers, and the GameSpot booth acting as a central point of general discussion from fans, guests and media (including MCV) alike.
All in all, EB EXPO remains Australia’s largest consumer expo, and while there may not be that much in the way of breaking news to satisfy media, it’ll undoubtedly be the one to beat for the gaming event of the year for consumers, for retail and for the publishers who are undoubtedly already planning out some cash to front up for next year.
Congratulations again to the winners of the consumer, staff and media EBX Awards.
For all the coverage from this year’s expo, check out the dedicated tab on the MCV Pacific home page.
To register for the MCV Pacific News Digest, head to the registration page: http://www.mcvpacific.com/user/index/register/journey/register