This year, EB Games managed to beat its 2012 record by AUD$50k while raising money for the Starlight Foundation charity.
Elisha McKenzie, Marketing Manager for EB Games, said: “EB Games would like to thank all of our incredible customers for their continued support for Starlight Week this year.”
“Your passion, enthusiasm and generosity for such a worthwhile organisation is truly phenomenal and we look forward to doing it all again next year.”
This year being the Starlight Foundation’s 25th anniversary, EB Games chose to host a celebrity and fan 25 hour game-a-thon in its flagship store in Swanston Street, Melbourne.
“EB Games are a wonderful partner of Starlight,” added Louise Baxter, CEO of the Starlight Children’s Foundation. “The initiative to run a 25 hour game-a-thon during their Starlight Week this year is just another example of how the EB Games team always go the extra mile for our Starlight kids.”
The game-a-thon featured gaming marathon sessions, games, competitions and more, and was widely promoted through EB Games’ social media channels.