The Football Federation Australia (FFA) will introduce a new e-League in a strategic move that will connect fans of the EA Sports’ FIFA 18 with the Hyundai A-League.
The FFA’s e-League will be the premier competition for the region’s elite FIFA competitors to represent the Hyundai A-League’s elite top tier clubs to determine a new e-League champion for both Xbox and PlayStation.
In partnership with the Hyundai A-League clubs, the e-League will begin on February 1 and run for the last nine rounds of the Hyundai A-League. Each club will play each other once, with the tournament set to finish in April.
FFA Chief Executive Officer David Gallop said the e-League initiative was another example of FFA getting on with the business of connecting new audiences with the Hyundai A-League. “EA SPORTS FIFA is the most popular sports videogame in the world, with a huge following in this country including a broad base of participants who play many sports,” Gallop said.
“This is an advantage that football has over other major sports in Australia and we will make the most of it.”
FFA’s Head of Hyundai A-League and Westfield W-League, Greg O’Rourke, said each club would have two e-League competitors, with clubs choosing one competitor directly and the other via a draft. The draft process invites interested competitors to register their interest as a first step. Top competitors will be selected for the draft based on a combination of factors, including their FIFA Ultimate Team rankings. For more information on this you can check the official site.
Ligue 1, in France has been running a similar competition for the past two years.
No information around broadcasting has yet been shared. EA Sports ran the Fox Fans League in 2015 with PlayStation, Westfield and Fox Sports. The history making finals were broadcast live on Fox Sports.