Gfinity Esports Australia has partnered with Australian tech start-up, Incent, to build the world’s first live broadcasting rewards platform powered by cryptocurrency and blockchain technology, now poised to disrupt the world of online gaming.
New and existing Australian fans watching the Gfinity Elite Series presented by Alienware will now have their time and levels of engagement rewarded with an innovative new, tradeable cryptocurrency (INCNT).
Incent co-founder and CEO, Rob Wilson, said the deal is the culmination of two years’ hard work developing a truly scalable, world-class digital currency platform that is simple, flexible and secure to use.
Wilson said, “This is a massive opportunity for Incent to plug in to one of the world’s fastest-growing communities and introduce it to a completely unique, simple and frictionless means of acquiring a tradable digital currency that is theirs to keep, and does not expire. This is the first ever mass-market application for crypto in Australia – if not the world – and we’ll be putting crypto into the hands of tens of thousands of new users as a result of this one partnership alone.”
According to Dominic Remond, CEO Gfinity Esports Australia, Incent is the ideal platform to help it drive deeper engagement with its already tech-savvy audiences, while yielding valuable data and insights to inform marketing and broadcast programming.
Remond added, “Esports and blockchain are a natural fit and we look forward to working with Incent at the vanguard of this exciting new trend in entertainment and sport, where fans and players will be able to interact and share value in an entirely new way.”