Goto.game has won Bluemouth Interactive’s business to manage, nurture, grow and engage with the brand’s influencer and social communities. The program will cover the extended Bluemouth Interactive brand portfolio, including SCUF Gaming, LucidSound Audio, XRocker Gaming Chairs, Prima Strategy Guides, PowerA Accessories, Nacon Accessories and RDS Gaming Accessories.
Goto.game will be assisting with social strategy development, content and concept development as well as delivery, management and support of an “always-on” influencer program, community and event activations, user-generated content nurture and a publishing program. Goto.game will use Digivizer’s real-time analytics technology to report on channel performance, influencer and user-generated content, and content performance.
This announcement comes on the back of an encouraging first year for goto.game which launched in August 2017, backed by Digivizer, Australia’s leading social, digital analytics and activations company. Brands that work with goto.game include Bethesda, Intel, Legion by Lenovo, ZOTAC, Hybrid World, Gfinity Australia and Tainted Minds.
Phid McAwesome, Head of goto.game, commented, “We are excited to bring Bluemouth Interactive into our already amazing list of clients we work with. Bluemouth Interactive represent some of the best products in the gaming peripheral industry and we can’t wait to get our hands on them and share their products with more people.”
David Provan, Managing Director of Bluemouth Interactive, added, “Thanks to the strength of licensed products regularly coming down the pipeline, we consider ourselves privileged to already have one of the industry’s biggest social followings in Australia and New Zealand. However there’s always more we can do, and due to the constant shifts in consumer tastes, goto.game are best placed to help us supercharge our brands’ social engagement with gamers like we’ve never seen before.”