Goto.game has announced a new partnership with GIRLGAMER Sydney Festival, becoming the inaugural event’s Influencer and Community Management Partner.
Launching as part of Sydney’s Vivid festival, GIRLGAMER Sydney Festival arrives next week, an event celebrating the achievements of women in gaming, esports, and industry.
Since the first GIRLGAMER Festivals took place in Macau in 2017, the show has continued to grow to become a now world reaching event, with a tour taking the festival across Australia, Portugal, South Korea, Spain, Brazil, and of course Sydney.
The partnership will see Goto.game invite influential leaders from the gaming industry to the event, including; streamers, hosts, and speakers such as Jessie ‘GeekGG’ James, and Amy ‘HelloMissPotter’ Potter.
Goto.game will also manage and measure the performance of social media and promotional support across owned, earned and paid media using the Digitizer’s platform.
CEO of goto.game and CEO of Digivizer, Emma Lo Russo said, “We feel passionate about ensuring diversity and equality across every industry we operate within. The GIRLGAMER Festival does just that – it champions the awesome women and role-models we see in the gaming and esports industries who lead the way for women and girls to participate in this highly engaged community. We will not rest until we see equal access to competitive and funding opportunities, and safety to play without harassment.
As the saying goes, you can’t be what you can’t see. We are delighted to be engaged as a partner with AEL and help ensure the success of GIRLGAMER Sydney Festival.”
Executive Producer of AEL, Darren Kwan added, “It’s exciting to be partnering up with goto.game on the GIRLGAMER Sydney Festival. Having been in the industry for over a decade now I can appreciate the professionalism, talent and platform goto.game brings to add extra muscle to our marketing efforts. Goto.game also has a reputation second-to-none for standing up for people of all genders, race, faith and orientation, and their right to be included in the gaming industry.
We look forward to delivering an amazing event with goto.game filling a key component of the team.”