The IGEA welcomes independent games developer SMG Studio and leading entertainment company HOYTS as members.
CEO of IGEA, Ron Curry says, “By expanding our membership and welcoming game developers into the association, IGEA can better advocate and meet the needs of the entire video games industry in Australia.”
SMG Studios is a Sydney-based studio founded in 2013 dedicated to original and licensed IP for mobile games that have seen a 500% increase in growth as it has expanded from 4 employees to 26 employees, after receiving the Australian Interactive Games Fund. It joins studios such as Big Ant, Gameloft, Firemonkeys (an EA company), Nnooo, Wicked Witch and Well Placed Cactus as members in IGEA.
HOYTS has recently entered the esports market to provide fans with high-end, technologically-advanced venues to participate in esports. Scott Russell, General Manager of HOYTS Esports says, “Watching films and playing games are incredibly popular pastimes for Australians of all ages. We see the crossover in audience and we are very excited that HOYTS can be a part of, and contribute to, the growth of esports in Australia.”