The new report, titled ‘Building a Thriving Interactive Games Development Industry in Australia‘ provides a formalised set of recommendations to government and industry, on the ways in which Australia can make the most of the weightless export that video games offer, and remain internationally competitive.
The largest entertainment industry globally, estimated to be worth almost AUD $200 billion, countries like Canada and Japan are seeing huge success in supporting their local industry. The Canadian games market seeing 24% growth in it’s annual GDP contributions since 2015 (according to the ESAC), and Japan who now sit as the third largest games market globally.
The Interactive Games & Entertainment Association (IGEA) wants to see Australian government let the local games industry step onto the field, and compete in a market where we’re already taking home the trophies.
While the video game development industry has huge potential as a contributor to the Australian economy, to reach its full potential, it requires the right funding, support and attention from the federal government.
According to Ron Curry, CEO of IGEA; While there appears to be vigorous and bipartisan agreement about the potential value of Australia’s video games development sector, the industry continues to slip through the cracks when it comes to reinstating and implementing key initiatives and programs.
“This document has been designed to be a clear and pragmatic set of recommendations following ongoing and detailed consultation with our members and the broader industry. As we head into the next federal election cycle, we have launched this document to ensure that there is absolute clarity on what focused investment is needed to support industry development.”
“The games development sector is exactly the kind of jobs-of-the-future, innovative, technology-based industry that will help Australia develop its innovation capability and potential for weightless exports.
The people in our games development community and the broader interactive entertainment industry are highly skilled across numerous disciplines, hardworking, innovative and passionate. The objective of this document is to ensure that their voices are heard as federal government makes key decisions about how it will form policy and programs to support the development of industries like ours.”
The full document can be found here