This compares with retail sales of AUD$1.7 billion in calendar 2010, however the iGEA has been quick to point out that the data from its Digital Australia report indicates a meteoric rise in digital downloads and sales, as well as smartphone consumption, none of which is included in the report.
While digital sales similarly weren’t factored in to the 2010 figures, the rate of growth could be enough to compensate for the slight decline in total sales, with local analyst firm Telsyte predicting approximately AUD$450 million spent digitally in 2012.
This slight dip in overall sales remains in line with PriceWaterhouseCoopers’ prediction that the Australian videogame total market will increase to AUD$2.5 billion by 2015, its report taking into account one year of stagnation while still forecasting strong growth.
Ron Curry, CEO of the iGEA, said: “Overall, we’re seeing a lot of evidencepoint towards a continuing healthy interactive games industry. The incredible success of games such as Call of Duty 3: Modern Warfare 3, which became the fastest entertainment property to hit the $1 billion milestone globally, eclipsing the previous record set in 2009 by the film Avatar, is only one example of this.”
According to the NPD Group data on which the iGEA’s findings are based, year on year, the Christmas sales period (weeks 51 and 52) was up 13% in value and 5% in unit sales, which is an expected trait of a recession year.
54% of games sold were rated either G or PG, while shooters and action games were the most popular genre at 19% of total games consumed, with family games coming in second at 16%.
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