Instagram has announced IGTV, a new app for watching long-form, vertical video from your favourite Instagram creators.
While Instagram is launching the IGTV app as a stand-alone app, you’ll also be able to watch from within the Instagram app, and after Instagram announced their community of now 1 billion, it’s an exciting time for content creators on the Instagram platform.
IGTV differentiates itself in a few ways. Built for how you actually use your phone, vertically, while also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long.
Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator.
Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests.
The changes create a new platform that puts content creators in front of potential fans, and allows existing creators on YouTube and Twitch, to more easily publish content onto Instagram.