The Interactive Games & Entertainment Association (IGEA) invites Australian gamers far and wide to join in creating imagery that better reflects the inherent diversity that exists in our industry, in support of the upcoming Digital Australia 20 (DA20) report.
From casual gamers to esports professionals, all are welcome on the day to join in and challenge the old stereotypes and myths about who plays video games.
IGEA draws attention to the fact that nearly half of all gamers are women, that the average age of a gamer is 34 years old, encouraging industry members and it’s supporters to create a range of content as diverse as its community.
The images from the photoshoot will be used across social and media platforms – in association with the media release of the Digital Australia Report (DA20), a bi-annual report that provides a snapshot of how, why and who plays video games in Australia.
DA20 explores the Power of Games to entertain, transform, create, connect, communicate, live well and educate.
Please email IGEA@espressocomms.com.au for more information, and to join the shoot.