The Australian Red Cross and Legacy Esports have partnered to champion their new initiative, #BeatLonliness.
The initiative hopes to raise awareness and use sport to bring people together to #beatloneliness. One in four of all Australians report feeling lonely most or all the time, and nearly all of us suffer from loneliness at various points in our lives. Teams taking part in the initiative will rename themselves ‘Loneliness’ and so playing against them means literally, trying to #beatloneliness.
Legacy Esports has announced their participation in the campaign and will be the first esports team to rename themselves ‘Loneliness’ and they’ve sent the call out to other sporting teams to follow suit.
Nathan ‘Cyrix’ Baxter, from Legacy’s Rocket League team, said “like any sporting team, one of the best things about it is being surrounded by like-minded people who you know will always have your back. The esports league we belong to has created a community that helps people feel more connected, and less lonely. We love the support from our fans too – no one should have to feel lonely, and we are extremely excited and proud to team up with Red Cross to help #beatloneliness.”
The #beatloneliness project is open to anyone who wants to form a sporting team and help beat loneliness. It works like this:
- Go to www.beatloneliness.com.au
- Register your team
- Change your team name to ‘Loneliness’, and Red Cross will send your entire team free ‘Loneliness’ branded sporting kit.
- Then every team you come up against in your league will be challenged to beat you, that is to beat ‘Loneliness’.
- Your participation will help to raise awareness around loneliness and by simply coming together, you’ll be helping to beat it.
Judy Slatyer, CEO at Red Cross says, “The friendships and sense of belonging felt in sporting and gaming communities is what makes this project so special. We want people to know loneliness doesn’t have to be a constant in their life.
We encourage everyone to go and get involved in such a great initiative and help each other #beatlonliness.