The collaboration comes from research which shows that women are the most loyal players of mobile games, but are often left out of the “one size fits all approach” of traditional gaming. Lumi and bellabox are giving women the opportunity to unlock a special character named Bella and win special in-game items as well as purchase a real beauty and lifestyle box in the “Wellness Week” event, inspired by the “Welcome to Wellness” box launched by bellabox.
Chief Game Officer from Lumi Consulting says, ” We’re excited to offer players beauty benefits just from playing Critter Clash! Our team supports the self-care message of the Welcome to Wellness limited edition box from bellabox, and we’ve loved creating an in-game event and brand new character to celebrate it.”
The event is open to Android players of Critter Clash in the Australian region and is free to download, with in-game purchases available.