A highlight of last weeks inaugural Oceanic Esports Conference, Nick Vanzetti & Daniel Chlebowczyk took attendees on a deep dive into the world of esports events, their talk titled; The ins and outs of events. Outlining the history of esports tournaments in Oceania, while discussing the steps taken to create an industry of scale that enables the existence of tournaments like IEM (intel extreme masters) Sydney.
The talk delved into Nick and Daniel’s history in oceanic esports and the various roles they have played in shaping the events we enjoy today. Having both been grassroots members of the industry since the early days, it would be quicker to list the jobs they haven’t done, dabbling in everything from tech bump in, to stage hosting, and yes… even driving the van.
The duo continued on from the days of yore to discuss the modern landscape of esports, and how where some brands fall, others are seeing success. There is a lot that goes into running a successful esports event, and new players need to know where to jump in.
Articulating the difference of scale is incredibly important when discussing events with brands, many see the engagement figures that surround esports & gaming, and get overly excited, leaving their expectations unchecked, making it easy to miss the mark.
Introducing brands to the range of events that make up our community, discussing the pros and cons of each; be it a local fighting game competition, or Sydney’s very own IEM, will help them to make a more educated and reliable integration with the community. Brand rejection is rampant among esports fans, and picking the right event is the first step towards success.
Numbers aren’t all there is to chase, by working with events such as EVO, and BAM10, brands can easily integrate with core members of a community, fighting games in this case. And by grabbing onto existing international tournaments like EVO, a company can gain instant access to a broad international community.
Invest, support, identify. Three words that echoed through the entirety of the esports conference. And are all the more important when hosting an event, listening to the audience is the number one rule, ensuring you’re servicing the core members of the community, and involving yourself with existing industry and community members are three key focuses any brand should have when hosting an event.