A speaker of three languages, this relative new comer to the industry, Irina brings a wealth of search and social knowledge to the incredibly strong Bethesda ANZ MarComms team.
Having graduated from UTS with a BA in Communications (Information and Media) & BA of Arts (International Studies), Andreev spent over two years a Search & Social Executive at Atomic 212. She would work as a marketing campaign implementation specialist across a number of high profile clients including; One Films, nib Health Insurance, Bras n Things and NT Tourism.
She then transitioned to a stronger client facing role as an Account Strategist at Alley, progressing to client lead on Youfoodz. After a year with the agency, she was promoted to Senior Account Strategist, overseeing a team of Account Strategists, taking on a bigger management role.
In June last year, Irina made the jump to client side, joining Bethesda as Product Marketing Manager, bringing with her, he expertise in digital marketing to the ANZ office across all titles – a position she continues to shine in today.
Speaking to MCV Pacific on her inclusion in the list, Irina said, “I’m incredibly thankful to be included in this list – having only been in the industry a short time, it is a privilege to be included alongside some of the best in the business. This is my absolute dream job and I’m super excited to see the future of the Australian video games industry.”