At only 29, Kate is already a veteran of the Australian Games Industry, and if you don’t believe me, you can check out this article from 2012.
Said article, written by MCV Pacific Founding Editor, Leigh Harris, covers Kate joining Electronic Arts as a PR Coordinator, having previously worked with One To Another on a number of their event activations. Whilst with EA, Kate helped to launch a wide variety of games including: Titanfall, Crysis 3, Battlefield 3, FIFA 14/15/16, Need for Speed Most Wanted, Sims 4, Dead Space 3, to name just a few.
Her work with the publisher saw Kate enter our 30 Under Thirty list for the first of three times – 2013, 2014 and of course, 2018.
After almost three years with Electronic Arts, she joined Blizzard Entertainment in July 2015 as Assistant PR Manager. In her 23-months with them, Kate would help launch; Overwatch, World of Warcraft: Legion, a host of Hearthstone expansions and StarCraft II Remastered, alongside on-going Diablo III support. Additionally, she helped plan and execute a number of local esports and community events.
Come May 2017, Kate would make her latest move, joining Bethesda’s ANZ team as PR Manager, recently being promoted to Communications Manager. Over the past two years Maconachie has helped execute a number of best in class activations, including their partnership with UFC Middleweight Champion, Robert Whittaker as a brand ambassador. This one execution has seen a variety of initiatives and content creation across Fox Sports, Pedestrian.TV, UFC channels and drawing attention from tens of millions of eyeballs.
Additionally, Kate has worked with; local artists Mulga, tattoo artist (Lauren Winzer) and animation video game streamer (Sam Green) on Hypebeast T-51b Helmet Habitat for Humanity charity initiative. She rallied non-endemic celebrity fans to be involved with their ESO campaigns including ex-AFL player Jack Frost, UFC middleweight champion, Robert Whittaker, and Instagram Influencers/models – Katerina Williams and Stephanie Bailey and the epic PAX Australia Queue Hall, Fed Square and Promenade takeovers with a variety of Bethesda titles and on-ground activity during the show. Also note worthy for Kate was her work with rapper, 360, in which they created bespoke video content, with a Fallout 76 inspired rap being written and produced in under an hour.
Speaking with MCV Pacific, Maconachie said, “Australia and New Zealand is full of incredibly talented people, from gaming industry veterans to those starting their careers. To be included on this year’s list alongside so many passionate and brilliant individuals is incredibly humbling. “