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MCV Pacific 30 Under Thirty: Michael McAlister

MCV Pacific 30 Under Thirty: Michael McAlister

Hailing from Belfast, Ireland, Michael got his first taste of the Australian industry at Benedictus Media back in 2011.

As an Account Manager with the firm, McAlister worked on the PC launch of Team Bondi’s LA Noire, and later Max Payne 3.

In August 2012, Michael departed Benedictus, but within 8 months, he would join Rockstar direct as Marketing and PR Coordinator, and would shortly see the release of one of the biggest games of all time – Grand Theft Auto V. Over the following four years, he would work supporting the ongoing online content and subsequent platform releases on GTA V and a number mobile titles. In July 2017, he would leave Rockstar, having spent over three years as Product Manager.

That month Michael joined Bethesda ANZ as the latest addition to the team, in the newly created role of Online Games Marketing Manager, nine months later, being promoted to Marketing Manager.

In his time with the publisher, Michael has led the local marketing efforts across the campaigns, announcements, and launches of The Elder Scrolls Online: Summerset, Skyrim VR, The Elder Scrolls: Legends, Rage 2, and most recently and notably, Fallout 76.

He has continued to pioneer conversation around video games in the broader entertainment space, leading local and global initiatives and partnerships with major global brands such as the UFC and Red Bull.

Additionally, he represented the voice of the industry during the inaugural debut of AdWeek APAC in Sydney last year.

Speaking to MCV Pacific about his inclusion in the list, Michael said, “It’s an absolute honour to have been included in this year’s 30 under Thirty, alongside some of the most talented individuals I’ve had the privilege to both work alongside and respect from afar over the past 9 years.”

“It’s been truly humbling to be a part of such an amazing industry; both from the joy of being able to work across one of the most fast-paced and evolutionary industries in the world – and of course the unbelievable brands we have the luck of helping to bring to life in this market, to the insanely brilliant people that make it all work.”

Evil Within 2