Someone who needs absolutely no introduction, at only 27, Shannon Grixti has featured in five consecutive 30 Under Thirty lists – the most by any individual in history.
After a two year stint as Marketing Executive at TEMPUR Australia, Shannon founded the then titles Press-Start Australia in February 2014. Using a number of innovative social media marketing techniques and its slate of relate-able, easy to digest content, alongside the traditional mix on news, previews and reviews, Press Start exploded.
The Winner of Gaming Publication of the Year at last year’s Australian Games Awards, Press Start grew to become internationally recognised, sitting on the judging panels of the Game Critics Awards and the Game Awards judging panels, as well as being admitted as a Metacritic recognised critic.
In June 2016, Press Start was acquired by one of the nations largest media companies, Southern Cross Austereo. Under the new umbrella, both Shannon and Press Start have gone from strength-to-strength. As Managing Editor of Press Start, Shannon oversees audience growth, day-to-day management, along with commercial opportunities and wider brand management. This stellar work has seen the launch of a Press Start Radio segment roll out nationally on Triple M.
Speaking to MCV Pacific about being included in this year’s 30 Under Thirty, Shannon said, “I’m super thrilled to be included MCV Pacific’s 30 under 30 list. I’ve gotten to know almost everybody on the list and they’re wonderful both professionally and personally. It’s an absolute privilege getting to do what I do, but it’s made even better by so many incredible people in our industry, so it’s great that we get to be recognised.”
Adding, “I also have to mention the amazing people that have helped shape Press Start over the last few years, both at SCA and the tight-knit Press Start team we have working on the site. We’ve accomplished some pretty amazing things over the last few years, and it’s fairly easy to forget how far we’ve come, given we’re an Australian brand that started from scratch.”