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Michael Ephraim joins Animoca Brands

Michael Ephraim joins Animoca Brands

Australian gaming industry veteran Michael Ephraim has been appointed to the ASX listed company as head of partnerships for Australia and New Zealand.

Ephraim brings decades of experience as managing director and vice president of Sony Computer Entertainment ANZ, and later as chairman of Showdown to the role. He will assist in building Animoca Brands’ profile and partnerships in the region, leveraging his extensive network to provide the Animoca with access to the top sporting organisations and game companies in the region, raise the Company’s media profile, and develop business opportunities.

Commenting on his appointment, Ephraim said, ”I am very excited to be joining such a dynamic and innovative organisation at the forefront of blockchain and mobile gaming, AI, machine learning, and the digital media space. Animoca Brands has a portfolio of businesses that are very diverse but at the same time have the potential to be highly complementary. I am really looking forward to working with a team that has such incredible vision and passion for future technology.”

Yat Siu, co-founder and chairman of Animoca Brands lauded his appointment, adding, “Attracting someone of Michael’s profile and experience to Animoca Brands is a tremendous win. We look forward to leveraging his extensive network and expertise to drive the growth of our business and brand in Australia and New Zealand.”

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