Evil Within 2

Michael Ephraim to depart Sony Interactive Entertainment Australia

Michael Ephraim to depart Sony Interactive Entertainment Australia

Sony Interactive Australia has confirmed that the 25-year industry veteran will leave the the company.

Rumours of the departure began to circulate Monday when Kotaku reported a reliable source had confirmed that Ephraim had been made redundant, effective Friday.

Today, SIE Australia confirmed the news. A statement from the company read, “Sony Interactive Entertainment Europe (SIEE) has today announced the departure of long term industry veteran Michael Ephraim, who will step down from the roles of Vice President, SIEE and Managing Director, Sony Interactive Entertainment Australia and New Zealand (SIE Aust. & NZ).”

“Over the last 18 months the PlayStation business has been steadily evolved into SIE (replacing former Sony Computer Entertainment and Sony Network Entertainment organisations). Connected with these general global changes, the Australian and New Zealand businesses will now have a different corporate reporting regime. “

“Michael joined Sony in 1993 and has had an impressive 25 years in the Australian business, leading the organisation that successfully introduced the many generations of PlayStation entertainment systems, to the great community of players in Australia and New Zealand.”

Jim Ryan President of global sales and marketing of Sony Interactive Entertainment said, “Michael is an extremely influential figurehead in the interactive entertainment industry”

“Michael guided the establishment of the PlayStation business in Australia and has since nurtured its growth and success with an unwavering passion and commitment for the brand. I would like to take this opportunity to personally thank Michael and to wish him all the very best for the future.”

Michael Ephraim, added, “The opportunity to have been involved from the launch of the original PlayStation has been a once in a lifetime experience. I want to thank everyone across the PlayStation family and specifically all the incredible staff that I’ve had the pleasure to work with here at PlayStation ANZ. I wish everyone continued success in their personal endeavours and also for the SIE organisation.”

Ephraim has been one of the most influential and important business leads in the industry’s history. His work out side of PlayStation has helped shape the way in which the industry operates today. His tireless hard work and dedication saw him recognised at the 2014 MCV Pacific Awards with the second MCV Pacific Pillar of the Industry. He was also recognised in the MCV Pacific Thirty Over 30 in 2015.

Evil Within 2