The GDAA (Games Developers Association Australia) has released Part 6 of their annual game developers survey, this week looking at revenue distribution across regions.
Opening with an overview of sales revenue in the last financial year, we can see the top-grossing regions for Australian developers. North America takes the top spot, appearing in 50 of the 71 respondents top 3 regions for sales revenue.
The survey asked respondents to identify regions of interest to them, and by comparing the results against last years survey, we get a good look at the shift towards targeting Asia. This is reflected by both Asia and China individually being targeted by twice as many companies’ vs last year.
Looking at the different revenue streams that companies use, we can see most studios utilise two to three sources of revenue. The question opens up a conversation about the benefits of diversifying your revenue streams, with an even split between companies whose primary income is contract work, and others whose primary stream is premium game sales, it’s not a question of which one is right, but more of how companies on either side can seize opportunities in other areas.
Most companies seem to be realising this, with a 30% increase in contract work as a revenue focus vs last year’s survey. Companies are moving away from in-app purchases and merchandising as a revenue focus’. This is a further reflection of last weeks release looking at the maturity of the industry.
With the survey indicating most companies are looking to diversify both the type of revenue they’re generating, and the regions they are targeting, it sheds an optimistic light on the direction on games development in Australia.
To read the full release, and previous parts of the developer survey, check out the GDAA official twitter account.