PriceWaterhouseCoopers has today confirmed that the 2012-2016 Media Outlook Report will be released on 30th July.
The report is authored by David Wiadrowski, Megan Brownlow and Jeremy Thorpe from PwC (who were around for last year’s report as well), and will ask the following questions looking forward:
“With consumption of media at an all time high, the Outlook asks is this the end of the beginning? How will traditional media companies navigate an increasingly digital world? What is the value of Australian content?”
Last year, PwC predicted a compound growth of the gaming sector in Australia of 9.5% from 2011 to 2015, and anticipated the slight dip in the market we saw at the end of last year, factoring it into their outlook of overall growth.
With an increased focus on digital, it will be interesting to see how much data PwC has been able to gather in an often obscured marketplace.
To register for the MCV Pacific News Digest, head to the registration page: http://www.mcvpacific.com/user/index/register/journey/register