Throwdown’s latest RLOC (Rocket League OCE Championship) has soared past previous engagement figures, reaching a total viewership of over 2.1 million, an increase of almost 1 million viewers.
“In just five months we have seen an increase in viewership surge from 1.2 million, to over 2.1 million for the Rocket League OCE Championship. We also had an average of 178 thousand unique viewers each week, which by comparison, is twice the number of people watching Union or A-League on a weekly basis,” stated George Cordalis, Throwdown Esports Manager.
Season 1 of the RLOC was the largest ANZ based tournaments and was sponsored by OMEN by HP, with fans streaming the tournament for 27,280,628 minutes of total viewing time. Over 150 teams and 450 players participated in the championship, fighting to decide the eight finalists who battled it out for the grand prize.
Australian esports team Chiefs won the tournament, with Tainted Minds taking the second spot.
“50% of 18 to 35-year-old consumers have watched esports,” added Scott Wenkart, Managing Director of Showdown. “90% of that viewing is on Twitch, which is second only to Netflix as the most watched live video platform. These statistics combined with the growth we have experienced in the latest competition are very compelling,”
All these stats show a massive opportunity to brands looking to reach large audiences of sports-oriented consumers, on average views per week, twice as many people watched RLOC vs the A-League or Union. Throwdown’s next RLOC season is set to begin August 2018 offering brands a selection of sponsorship opportunities to make deep connections with passionate consumers.