At a media event this morning, while showing off Skylanders: Swap Force, Activision gave us the skinny on how the series has been selling.
It’s a huge franchise worldwide, of course, scoring Activision over AUD$1 billion worldwide and has sold 100 million toys, but it’s been no slouch in Australia either.
The franchise to date has sold over 2.7 million toys, 440’000 games and has made over AUD$77 million at retail.
Another major Aussie get was the country outselling the US during last year’s toy catalogue period.
Numbers from NPD Oct 2011 to year-end 2012 (Internal Estimates)