4Gamers, the UK’s largest supplier of Officially licensed gaming accessories for Playstation, have pledged to make all retail packaging for their best-selling product range 100% plastic free by the end of 2018. This will mean there will be a 100% reduction in plastic used in the internal retail packaging in over a million products going on to the market on a yearly basis.
The pledge comes as the popular gaming accessory brand aims to join the war on plastic in the world’s oceans. As the coverage of this environmental disaster has grown, there have also been some shocking statistics that are being highlighted such as “More than 8 Million Tons of plastic are dumped in the oceans every year”.
The frightening facts on PlasticOceans.org highlight just how important it is to reduce the amount of plastic waste and keep our Ocean’s litter free. A sentiment that is shared by a number of businesses world-wide in the bid to change waste behaviour.
“We have a responsibility to do everything we can to help the fight against plastic pollution around the globe”
Marc Pogorzelec, Product Marketing Manager said “As a popular household name and top selling gaming accessory brand, we have a responsibility to do everything we can to help fight against plastic pollution around the globe. 4Gamers accessories are sold around the world and the more countries we can help in their bid to reduce plastic waste, the better.
This has been a hot topic in the world’s media recently and although this has been on the agenda for some time, we wanted to ensure that we didn’t compromise on the protection of the product and also the opening experience for our customers. I am happy to announce that after weeks of testing, we have been able to bring 100% free internal packaging that can maintain the high level of protection and great opening experience that our customers expect.”
All products produced from July 2018 will see the new plastic free packaging; including the best-selling PRO4-10 model and new models such as the PRO4-70, PRO4-80 and PRO4-70 Camo stereo gaming headset models. The full range of 4Gamers products is expected to have 100% plastic free packaging by November 2018.
The new packaging will include the new “Plastic free packaging” logo which will be visible on all 4Gamers products going forward.
This logo will give peace of mind to our customers in the knowledge that there will be no plastic packaging to worry about and the full packaging can be recycled easily.” Said Marc Pogorzelec.
For more information on how 4Gamers is going plastic free, you can check their website.