Having departed Microsoft last month, industry veteran Steve Wherrett, has established One 5 Fifteen – a brand partnerships consultancy business.
One 5 Fifteen works on the concept that strong brand partnerships build better brand engagement for both partners. The longer someone engages with a brand, the stronger the brand relationship and brand partnerships assist greatly in building brand engagement. One 5 Fifteen hopes to; bring brands together, deliver creative brand partnerships, build long relationships between brands and assist in cultivating a sense of attachment between brands.
Speaking to MCV Pacific, Steve said, “With over 20 years of experience in delivering and managing partnerships for both Microsoft and Sony, I felt the time was right to launch a consultancy that specialises in bringing like-minded brands together. Emphasis will be in the entertainment industry, with particular focus games (of course)”.
Steve spent over eighteen years with Sony Computer Entertainment Australia before joining Microsoft Consumer Products as Head of Partnerships, spending over three and half years with the company.