Back in September, the guys from Let’s Play Live partnered with Te Wānanga o Aotearoa (TWoA) to transform the location names in Fortnite into te Reo Māori as a part of a month-long campaign to normalise the te Reo Māori language. The Fortnite campaign is now in a Battle Royale of its own, as it’s nominated as a finalist in the Māori Language Commission’s 15th Ngā Tohu Reo Māori, the National Māori Language Awards.
36 finalists, including TWoA’s Fortnite campaign, were selected out of 150 nominations, making it the biggest field since 2004. The campaign itself is nominated in the Rangatahi | Youth, Mātauranga – Whānui | Education – Open, Te Mahi Toi, Te Mahi Whakangahau | Arts and Entertainment, and Ngā Mahi Pāpāho | Broadcasting and Media categories.
“Our intent was to assist with normalising the use of te Reo Māori in gaming, through the use of our Fortnite rauemi and broadcast with Lets Play Live,” says Ross McDougall, Social Media Advisor, Te Wānanga o Aotearoa. “We’re humbled by the positive reaction from the New Zealand gaming community and our nomination in the Māori Language Commissions 15th Ngā Tohu Reo Māori.” Ross adds.
The awards ceremony will be held this Friday, November 23 at Te Papa.