Mighty Kingdom’s Tony Lawrence has today been announced as the latest board member for the nteractive Games & Entertainment Association (IGEA), with the association stating his appointment reflects their increasing representation of Australian game developers.
A very well-known and respected veteran of the Australian games development sector, Lawrence is currently the Chief Operating Officer at Mighty Kingdom. Prior to this, hewas the Business Development Manager, Technology & Creative Industries at the Department of Trade, Tourism and Investment in the South Australian Government. Going back further, he spent a number of years at 2K Australia as General Manager, during which time he was also President of the Game Developers Association of Australia (GDAA).
During his time with the GDAA, Tony was part of the team that successfully lobbied the then Commonwealth Labor Government to introduce the Australian Interactive Games Fund, which was subsequently cancelled by the incoming Abbott Government.
The appointment of Tony Lawrence comes on the back of IGEA’s recently released policy paper, Building a thriving Interactive Games Development Industry, a formalised set of recommendations to government and industry on how Australia can better capitalise on the weightless export that video games offer.
Edward Fong, IGEA Chairman, stated that board is committed to ensuring that it provides the most effective and comprehensive strategic direction to IGEA, in the hope of strengthening the industry to allow it to contribute to the country’s digital future. Fong said, “Adding the deep knowledge of the Australian games development sector to the capabilities of the board that Tony provides will be enormously beneficial. As IGEA increasingly represents a large group of game development studios, we need to ensure we understand their unique requirements as we advocate on their behalf and free them up to continue running successful development studios.”
Commenting on his appointment, Lawrence said, “Over the years I have had the opportunity to work with IGEA in varied ways; as a member, a government partner and as a fellow association leader. I have always been impressed with their level of professionalism and their willingness to take a leadership position, but also to seek advice and take counsel where appropriate.”
“The industry has changed dramatically in recent years and now is the perfect time for the wider industry to have a single voice representing them at a Commonwealth and State level. IGEA has proven itself as the organisation to be that voice. When I was invited to bring my expertise to the IGEA board, it was a natural progression and culmination of the work and skills I have developed to date. I was very pleased to be able to offer my expertise to the board and the IGEA team to ensure the industry is represented as effectively as it can be.”
IGEA now boasts a number of large Australian Developers; Big Ant Studios, Blowfish, Chaos Games, Gameloft, EA/Firemonkeys, Mighty Kingdom, Nnoo, SMG Studios and Wicked Witch.
The IGEA board currently includes representatives from the distribution, publishing, platform holders and development sectors.