Evil Within 2

Tony Reed steps down from the GDAA

Tony Reed steps down from the GDAA

After almost a decade, Tony Reed has announced his departure from the GDAA.

The GDAA has appointed former Strategy Officer, Melissa Lancuba, as interim CEO to manage the transition.

Tony’s contribution to the Australian videogames industry over the past decade cannot be overstated. Since becoming CEO of the GDAA in 2009, Reed worked to reimagine Game Connect Asia Pacific, overseeing the event for close to a decade.

Going on to restart the Australian Game Developer Awards, Reed has tirelessly worked with government, both local and federal to secure funding support and advocate for the Australian industry. Among many other initiatives, Reed also created and managed The Arcade, one of the world’s most successful games collaborative workspaces.

Incoming Interim CEO, Melissa Lancuba has a background in corporate law followed up by several years as a media and strategic communications specialist working in government. A lifelong gamer, Lancuba brings a wealth of experience to the interim CEO role, as well as a passion for videogames and those who make them.

Tony Reed commented on his departure, “I’d like to thank the Australian games industry for all of its support over the years. It’s been an honour to get to know and advocate on behalf of game developers throughout the country, but it’s time for change. Over the past six months, Melissa has demonstrated her intelligence, capability and resourcefulness again and again, and I’m excited to see her lead the GDAA through this period of transition.”

Lancuba added, “Tony’s contribution to the industry has been immeasurable. His name will always be synonymous with the Australian industry due to his incredible wins over the years. Tony’s legacy is in good hands, and I am here to create new stories and ensure that the GDAA continues to grow.

“I look forward to meeting Australian game developers of all kinds, continuing to work together towards a unified, inclusive industry.”

Evil Within 2