Turtle Beach becomes the official audio partner of the EA Fifa 18 Global Series, featuring at the first-ever FIFA eWorld Cup 2018 Grand Final.
The announcement backs Turtle Beaches position of leadership in gaming audio and esports through its partnership with EA Sports, the partnership further roots Turtle Beach’s continued growth in the competitive gaming space.
“I can’t think of a better way to strengthen and expand our presence in competitive gaming than by joining forces with EA SPORTS and arming them with the best gaming headsets available,” said Juergen Stark, CEO, Turtle Beach Corporation. “With this being a World Cup year, soccer will be ever-present and there’s no better digital representation of the game than FIFA 18.”
The Global Series features a total of 128 players, 64 each on PlayStation®4 and Xbox One, will enter the Playoffs, but only 16 from each console will progress to the Grand Final. The competitors at qualifying events will exclusively use Turtle Beach Elite Pro products to ensure the best possible gaming audio experience.
“Working with brands like Turtle Beach is very additive to the FIFA competitive gaming ecosystem,” said Dave Madden, SVP Global Brand Partnerships at EA. “These endemic partners provide a great layer of authenticity to the competition through activations like in-broadcast social engagements, partnerships at retail, and co-branded content that all add to the experience of our players and viewers.”