Keen observers have been quick to spot the PlayStation 4 claiming the title of best-selling console for 2018, with a badge shown in the closing seconds of its new ‘This Could Be You’ TVC campaign.
The achievement is caveated with a sales period of 01/01/2014 through to 30/09/2018, meaning, technically the PlayStation 4 is the best-selling console for the first three quarters of this year based on NPD sales data.
Given the platform’s dominance over the past five years, its hard to imagine that its claim to the number one spot this year will change dramatically leading into Christmas.
We’re hoping to get confirmation of the achievement later in the year, with Sony Interactive Entertainment Australia traditionally publishing a release alongside IGEA’s annual sales report.
You can check out the TVC below.