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Twitch announces new monetisation options for creators and developers

Twitch announces new monetisation options for creators and developers

Twitch’s virtual good known as Bits, is now usable within select Extensions to provide fans with more ways to connect with and support their favorite creators, while benefiting developers

Starting today, invited developers may customise their Extensions, tools that help creators customize channel pages with interactive experiences, to accept Bits in order to offer viewers deeper interactions with their favorite creators. This new innovation will help support members of the community, with 80% of the revenue share associated with Bits used in Extensions going to eligible creators and 20% to Extension developers. There will be more than 30 Bits-enabled Extensions as part of this initial beta program.

Bits are a virtual good commonly associated with Cheering, which is a way for viewers to support their favorite broadcasters on Twitch. When a viewer selects the number of Bits they want to Cheer from the menu in chat, animated emotes appear — and the more Bits used, the bigger the emotes get, enabling broadcasters to see who their biggest fans are, while receiving revenue from Bits. With Bits in Extensions, these virtual goods will now be able to perform new functions based on the respective Extensions.

Extensions are a Twitch-exclusive feature that enables developers to create interactive experiences for viewers of content on Twitch. Extensions can display leaderboards, create polls, show a game’s match history and loadouts, and more.

Some of the other types of Extensions that will be Bits-enabled include a priority queue for joining a creator’s game, posting on-screen messages, taking part in special polls, triggering sound alerts, virtual throwable items, and dozens more. Among the developers creating these and other Bits-enabled Extensions at launch are Altoar, Casperr, CygnusCross, Daniil Kubatko, Doborog Games, Evolution Gaming, gnatbuoy, Hellcat, Inthegame, Martin Beierling, Master Network, Meastoso, Mobalytics, MoneyMatches, Porcupine, Pretzel Tech, Purity Dev, Run It Up, Seravy, Stream Decker, Streamlabs, tallcode, tetsuo286, VoidTeam Studios, and Zippers & Henry Liao.

Every Partner and Affiliate creator with a Bits-enabled channel is now eligible to install these new Extensions. To see the full list of Extensions that use Bits, creators open the Extensions Manager in their dashboard and look for extensions with the “In-Extensions Bits” tag below the Details and Install buttons.

“Our mission at Twitch is to help our community make a living on our service doing what they love, and that includes both content creators and developers,” said Jeffrey Chow, Product Manager of Extensions at Twitch.

“We built Extensions to best serve what Twitch is best known for: community interactions. By enabling revenue generation from Extensions, developers can make more of them, which ultimately opens up more interactive possibilities and monetisation methods for content creators.”

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