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Twitch launches new suite of Streamer tools, Video Producer

Twitch launches new suite of Streamer tools, Video Producer

The new Video Producer tools will allow Streamers to broadcast uploaded and recorded video content.

With Video Producer, creators can maximize excitement and engagement around videos by creating live viewing events for their communities with landing pages, countdowns, and scheduling. By providing more shared real-time experiences around existing content, it gives creators who want to turn their passion into a career more control over their path to success.

Starting today, creators can access all of the following Video Producer tools from their channel dashboard:


This feature is designed to enable creators schedule an exciting first-viewing of a video on Twitch and includes:

  • Landing pages — create a shareable, static page for the video in order to gather the audience ahead of a Premiere.
  • Countdown videos — Insert a countdown timer ahead of the debut to attract and maintain audience members.


Schedule a re-showing of a video to allow viewers to watch and chat along with the video once again.

In addition to helping creators better engage with their communities, Video Producer caters to the notion that creators have a passion for making videos on their own terms. This includes finding the right shot, editing the perfect scene, and building something amazing from start to finish. The challenge frequently faced is that when the time comes to share recorded content with the world, success is in the hands of algorithms. Video Producer gives creators more options, more control, and more opportunities to find viewers, grow an audience, and make a living doing what they love.

“We wanted to make the broadcasting of pre-recorded content more meaningful and exciting by giving creators more control and opportunities to amplify awareness of their videos,” said Bob Bahramipour, Product Leader, Video on Demand, Twitch.

“With Video Producer, creators can tap into an array of tools like Premieres to build momentum for videos, setting the stage for more impactful programming, while attracting and retaining fans.”

For more information on Video Producer and how to use the tools, check out the Twitch blog post here.

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