3RD Sense and Reach Game Studios have become the latest development studios to join IGEA, with the association now boasting 35 members.
The two Sydney based studios join; Big Ant Studios, Blowfish, Chaos Games, Gameloft, EA/Firemonkeys, Mighty Kingdom, Nnoo, SMG Studios and Wicked Witch as members of IGEA – just under one third of its membership. Additionally, Mighty Kingdom’s Tony Lawrence announced as the first board member from a studio early last month.
IGEA CEO Ron Curry said, “The work being completed by 3RD Sense and Reach Game Studios reminds us of the power of games; to change, connect, entertain, communicate and motivate.”
“Playing games is an enjoyable and legitimate pastime for many Australians. Therefore, it comes as no surprise that businesses, agencies and brands are increasingly using games to engage, educate and connect with their audiences. We know that some amazing work is being done in Australia in the serious and applied games space, and we look forward to working with 3RD Sense and Reach Game Studios to showcase this important work and inform policy makers and media about the power of games.”
Colin Caldwell, Managing Director of 3RD Sense added, “We’ve been following IGEA for some time and have been impressed with the research and advocacy work they have been doing. We consistently use their Digital Australia reports and look forward to working closely with the team to showcase the power of games and the positive impact they can have on society generally.”
Adrian Vergara, Managing Director of Reach Game Studios continued, “After 8 years operating as an independent game developer in Australia we are acutely aware of the challenges faced by digital businesses. Working with IGEA gives us the opportunity to engage with and inform policy issues. It is important that the games industry speaks with clarity to all stakeholders and we look forward to being part of a united industry response.”