A partnership between Ubisoft and the Electronic Sports World Cup will see the first ever dancing game added to the competition.
Players of Just Dance 2014 will be able to compete at this year’s ESWC by participating in the various qualifying rounds over the next few months.
Qualifying will take place during scheduled weekly sessions via the game’s online mode, through Just Dance TV, and in-person at various ESWC and Ubisoft sponsored events.
The top twenty Just Dance players will be flown to the grand final held during Paris Game Week from October 30 to November 1.
“For the 11th edition of the ESWC, we are very proud to widen the definition of eSport with Ubisoft,” says ESWC founder Matthieu Dallon.
“Competitive gaming has to welcome all kind of players, has to be developed in partnership with the games publishers, and has to showcase the most advanced technologies which link the body to the game. For ESWC, Just Dance is the perfect medium to reach those goals.”
“As soon as you put Just Dance on a stage the crowd starts dancing spontaneously. This is really inspiring to us and reflects the fact that dancing is a show as it brings people together,” says Jean-Baptiste Pennes, Ubisoft’s senior eSport manager.
“Competitive gaming shares the same goal, so we decided to partner with ESWC and create an official discipline with a very accessible show for everyone to feel the thrill of eSport.”