The EB EXPO came and went over the weekend, and MCV takes a look at the highlights and what how the show went in retrospect.
The expo sold out its Saturday daylight session and VIP tickets, and came close to selling out on the Saturday evening and Sunday daylight sessions as well. The final numbers came in between 10’000 and 15’000, which, for a videogame specific expo represents the largest number of gaming enthusiasts Australia has ever managed to get together in the one place. Particularly impressive when you consider that the Gold Coast is not a major metropolitan centre compared to other potential locations EB could’ve chosen.
The participants were mostly people who really loved and cared about their games. The focus of the event was clear, and EB Games created a flowing and easy to manage show floor – the ease of movement between the EB Arena and show floor was immaculate.
Almost all local publishers had a presence at the event, and although the event didn’t contain groundbreaking news from developers and publishers on a worldwide stage, Australian audiences had never been exposed to an event of this scale, and the demand has been clearly demonstrated.
Unilateral support from the publishers was the vital ingredient which saw the event go ahead, and EB Games tying the expo in to their bi-annual Vendor Show was the perfect catalyst to see this happen.
Whether or not it’ll be easy enough to replicate this level of publisher support for similar events in the future, or be able to attract new or exclusive videogame content remains to be seen. But the neccessity for such attractions is minor – the event’s attendance speaks for itself. The demand and the capacity to meet it are here, and the EB EXPO has proven that.
On stage at the expo, Trent Weekes, events manager for EB Games Australia, announced that another expo will definitely happen in 2012, and will take place in Sydney’s Olympic Park.
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