Executed by Ogilvy Public Relations, the Xbox Stay N Play experience which took place in early November last year, has been shortlisted for PR-led Event or Activation of the Year in Mumbrella’s prestigious awards.
The execution goes head-to-head with four other campaigns; Text100 – Outthink Melanoma, Tourism Australia – The World’s 50 Best Restaurants 2017, Mango Communications – Golden Gaytime Crumb Shed and Bashful – SMARTWiG, POWERED BY THE STAR.
Announced today, he shortlist recognises the best campaigns, businesses and individuals in public relations and the communications industry, having been scored by a judging panel of senior industry executives. The shortlisted entries will now be re-scored by the judging panels in person, allowing them to discuss each point of the criteria and match it to the submissions to ensure all shortlisted entries have been given the appropriate attention.
Stay N Play booked out within in hours of opening its books, with the purpose built overnight gaming experience being held at Sydney’s Pirrama Park from Friday November 3 until Sunday November 5. In addition to the purpose built rooms, Stay N Play a lobby area for walk-in gameplay with the Xbox One X.