In an announcement on Tuesday, YouTube has revealed it will drastically alter the structure of its Partner Program, effectively killing off earning potential for smaller channels. Channels with fewer than 1,000 subs or 4,000 watch hours will no longer be able to earn money on YouTube.
These conditions have already been rolled out for channels not already included in the program, with existing channels given a one month grace period, February 20, to reach the threshold.
YouTube insists that the move is to protect their creator ecosystem and ensure your revenue is more stable. In the Creator blog Neal Mohan, Chief Product Officer and Robert Kyncl, Chief Business Officer stated, “We’re making changes to address the issues that affected our community in 2017 so we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube. A big part of that effort will be strengthening our requirements for monetization so spammers, impersonators, and other bad actors can’t hurt our ecosystem or take advantage of you, while continuing to reward those who make our platform great.”
YouTube’s previous monetization benchmark was 10,000 lifetime views, which was set in April last year.
You can read the full announcement here, and let us know what you think in the comments below.