YouTube has announced the closure of their dedicated Gaming app, and the migration of gaming services back to YouTube in a blog post.
In 2015, YouTube announced the launch of YouTube Gaming, which was set to revolutionise the way that YouTube users consumed gaming content. However, the Director of gaming content, Ryan Wyatt told The Verge, “There was confusion with the YouTube gaming app… People didn’t know what the app was for, or what type of content it was meant to serve.”
Instead, YouTube will move their gaming content to youtube.com/gaming which will help users navigate gaming content better. According to the blog post, content will be based on users preferences and streams will be consolidated into categories based on games or developers. YouTube is also introducing an “On The Rise” section within Trending which will feature up-and-coming streamers which will initially roll out through the US, before being introduced through other countries.
Features developed for the YouTube Gaming app like the Dark theme and channel memberships have been transferred through to the standard YouTube app, so fan favourite features won’t disappear when the app is eventually retired in March 2019.